To say that our son loves Batman is a gross understatement. At three years old, he was so obsessed with Batman that whenever he saw the color black, he would squeal “Batman!” Black = Batman. There was no convincing him otherwise. Believe me, we got more than a few looks strolling the aisles of Wal-Mart! ☻ It’s so bad that we still call 2018 “The year of the bat,” and our house continues to accumulate items splashed with black and yellow.
While Batman is a fictional character, he does brand everything! Batmobile, bat cave, bat rope, etc, etc. Batman’s brand is so strong that when people need him, they use his branding to call him via the Bat Signal! Talk about brand awareness – and he’s not even real.
Do people immediately recognize your brand?
Do you have a “Bat Website” – one that is clearly you? What’s your “Bat Signal?”
If you don’t know, we can help! We specialize in visual branding and bringing everything together so you can start saying, “Pull up my ‘Brand Media’ – I need to make a ‘Brand Post’ today.”
We help you stop posting pictures of Superman dressed in black – AKA generic stock photos. Your audience connects with who you are as a business as well as who you are as a person. The story of why you do what you do is interesting. Tell it!
Be like Batman. Proudly show your customers that you’re their hero! We’ll be Alfred and take care of you along the way.
Let’s start with your personal brand.
Your personal BRAND is another person’s overall perception of you and your business. It includes your product, service, employees, and even you. It is all-encompassing: your messaging, colors, logos, communication, stories, character, etc. In one word – it’s your reputation.
BRANDING is what you do to affect your reputation.
Personal branding encompasses how other people think of you as an individual person. Everyone has a personal brand even if they don’t own a business. Think of that person who is always late to everything! Tardiness is a part of their personal brand.
On the other hand, think of the most professional person you know: organized, timely, helpful, kind, etc. That person has a strong personal brand.
Corporate branding equals personal branding except at a business level. The smaller the business, the more interchangeable the two are, but a business’ internal culture greatly affects it’s brand.
First of all, we walk you through this step by step:
As a banker turned small business owner, I understand the pressure entrepreneurs feel to “sink or swim.” We leave our secure J–O–B behind to enter the exciting world of _________________ (fill in the blank with your business). Here’s the thing: no one tells you what you’ve REALLY done is traded in your boss for a full-time career in marketing! ☻
Marketing is the biggest hat you put on first. Without good marketing, you’ll fail. So, I did what every good business owner does: I invested in a lot of marketing education and sought out successful mentors. Every one of them told me the same thing, “You MUST have great content in order to have great marketing.”
That’s where my passion for helping small businesses was born. I’m a photographer = I create great pictures for content marketing. I may not be able to help you write a blog post or develop a clever ad campaign, but I will give you authentic images that tell your story.
I’m passionate about providing great marketing images for small businesses located in Greenville SC and the surrounding Upstate.
Shining Star Studios went so far and above in making sure they captured my message… my personality. It took some extra time to get my best side.. trust me, its hard to find.. and Esther was so determined and passionate about getting just the right one. I can’t recommend Shining Star Studios enough for your photography and video needs. They are an excellent Branding Photography Studio.
– Randy Shamburger